Friday, 22 April 2011


So this semester, the HND1's Animation students got a challenging title for their animation. They will need to animate the evolution of MCAST Art & Design in under one minute. Most students are tackling it either in the form of an animated infographic, others are displaying it in the form of a fictional narrative. Either way, I would suggest to these students to have a look at 'Epipheo''s videos on youtube. Even though their videos are animated, they are largely showing statistics & information throughout a narrative and of course trying to sell whatever they have been hired for, in a fun way.

For most people when they think about animation, they think about big budget 3D films, and not necessarily animating for online marketing. I urge students who are inclined towards animation to consider this option; it could be a nice change to the quality of our local adverts.

This is from Epipheo's website: (and visit the website as well, it's as interesting as their videos)
"We are, like, the Crack Commando A-Team of the marketing world. Large and small companies call us when billboards, websites and typical videos don't work. We get hired when organizations want conversion—you know, when you actually want to change someone's mind about a product, solution or cause. We will do whatever it takes to communicate YOUR idea to the world."

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